Commercial Excellence: Roadmap & Execution
The end-goal of this service is to deliver your Commercial Excellence masterplan with a 3-5 year horizon.
We will start with an audit of your Sales & Marketing to identify the maturity of key areas such as your organization model, your management governance, your commercial processes, your supporting systems, and your data.
Based on the insights from the audit, we will then build a masterplan that:
- secures the required maturity growth in small incremental steps (a maturity model for growth)
- achieves short term value realization by leveraging ‘low hanging fruit’
- builds adoption momentum of your Sales & Marketing organization by proving a clear ‘what’s in it for me’ to your team members
- is an actionable roadmap to achieve your mid to long term business objectives
What you get
A Managing Partner that is experienced in this type of service, supported by a team of specialists when required. The details of engagement will be discussed and decided with you based on the specific needs and characteristics of your organization.
Whom we did this for
For a global Investment Management company who were pressured by changing market conditions, we developed a 3 year Sales Improvement roadmap, which guided them through the required transition. This improved the results of their existing Sales team with 12%.
For a global pharmaceutical company that originated from a joint venture and who were challenged by price pressure due to the commoditization of their products, we developed a Commercial Excellence roadmap. This allowed them to manage a turnaround on their price strategy & execution therewith executing a turnaround in their bottom-line results.
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